Wednesday, 24 September 2014
A BRAND IS ONLY AS GOOD AS ITS LATEST RESULTS
A good brand is like a good friend, you can rely on both when your not sure who you should trust because you've usually known them for such a long time and they have remained reliably consistent, which is why you find them hard to falter. Once the relationship has been established we stop questioning their actions because how can something or someone that we have put our faith in for such a long time, let us down. This is one of the reasons we ignore the faults that they have and make allowances for the errors we have to face. Ignoring faults in brands and our friends is only compromising your values because we wouldn't put up with these problems if it was the beginning of a relationship. We should appreciate things for what they are, not for what they could be or what they used to be otherwise the foundations of the relationship will be falsely represented and you are left with a false sense of security.